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Customer Relationship Management / 客戶關係管理 |
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Business moves at light speed today, requiring
that every company continuously reexamine direction, strategies,
suppliers, partners—literally every variable and relationship
that might lead to complacency. The intensified search for competitive
advantage may mean that some of your best customers pick up and
leave without you ever knowing that there was a problem. How well
can you react to—and even predict—ever-shifting customer needs
and competitor moves?
當今商務發展一日千里，每家公司都需要不斷審視其方向、戰略、供應商和合作夥伴-幾乎包括每一個能決定其穩固地位的變數和關係。人們都在努力尋找競爭優勢，這意味著您最密切的客戶可能會悄然離去，而您茫然不知問題所在。您如何更好地應對，甚至預測變化多端的客戶需求以及競爭對手的行動？
Infuse your organization with new levels of
customer intelligence using Microsoft Dynamics CRM version 3.0,
an all-new customer relationship management (CRM) system that
gives every customer-facing employee the information they need
to truly impress customers. With Microsoft CRM, you can create
a centralized repository of customer data that sits neatly alongside
Microsoft Office and Microsoft Office Outlook—the applications
your employees probably use every day. From Outlook, employees
access Microsoft CRM sales, marketing, and customer service modules
to make sales decisions, market products, solve problems, and
get strategic views of the business. It’s CRM that works—and works
very well—because it works the way your users already do, works
the way your business already does, and works the way technology
should.
採用Microsoft Dynamics CRM 3.0版將嶄新的客戶情報技術引入您的機構中，這套全新的客戶關係管理（CRM）系統為每個面向客戶的僱員提供所需資訊，從而真正打動客戶。有了Microsoft
CRM，您就可以創建一個集中的客戶資料庫，它能極好地與Microsoft Office以及Microsoft Office
Outlook協同工作—這兩個應用系統可能是您的僱員每天都會運用到的。僱員通過Outlook存取Microsoft CRM的銷售、行銷以及客戶服務模件，從而制定銷售決策、推廣產品、解決問題以及從戰略角度檢視業務狀況。這是CRM在起作用—而且效果出色—因為它符合使用者運作的方式，符合您業務運作的方式，符合技術運作應具備的方式。
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Microsoft CRM is quite simply the fastest
and easiest way to add CRM capabilities to any organization
that uses Microsoft Office or Outlook. Because it was designed
to partner with Outlook, Microsoft CRM delivers lower training
costs, broader user adoption, less application-switching,
higher productivity, and an incredibly rapid return on investment.
簡單地說，對任何使用Microsoft Office或Outlook的機構而言，Microsoft CRM是增加CRM功能最快捷和最簡便的途徑。因為它經過特別設計以便和Outlook協同工作，Microsoft
CRM能帶來更低的培訓成本，能更廣泛地被使用者採納，更低程度的應用系統切換，使生產力更高，而且能快速地從投入中獲得回報。
Microsoft CRM can give your employees
direct access to customer information through Microsoft
Outlook or Microsoft Outlook Web Access (OWA), enabling
access to the information they need when they need it, in
the office or on the road. Microsoft CRM lets you work the
way you want to work with features such as:
Microsoft CRM可以讓您的僱員通過Microsoft Outlook或者Microsoft Outlook
Web Access (OWA)直接存取客戶資訊，無論他們在辦公室裏或在路上，所需資訊都可以垂手而得。Microsoft
CRM令您工作得心應手，它具有以下特色：
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Allowing employees to easily pull
information from Microsoft CRM into Office applications such
as Microsoft Excel spreadsheet software and Word.
使僱員輕鬆地將資訊從Microsoft CRM擷取到Office應用系統中，例如Microsoft Excel報表軟體以及Word。
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Through context-sensitive information for populating forms
or taking next steps without changing screens.
通過上下文相關資訊產生表格或者無需改變螢幕而執行後續步驟。
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Allow users to create, save, and reuse favorite views of customer
data without the distraction of unneeded information.
令使用者可以創建、保存以及再次使用常用的客戶資料，而無需被不必要的資訊干擾。
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Allows service schedulers and dispatchers to schedule activities
by resource, time, or service.
使維護計畫員以及調度員得以按資源、時間或維護類型安排相關活動。
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Make it easy to identify opportunities and problems at a glance.
更容易鑒別機會和問題，結果一目了然。
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Allows field workers to get instant access to customer
data from any personal digital assistant (PDA), laptop, or
browser.
使現場工作人員可以通過任何個人數碼助理（PDA）、手提電腦或流覽器即時訪問客戶資料。 |
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Microsoft CRM not only slips right into your employees’ lives
without disruption, it also adapts easily to your existing business
workflow and processes. You or your information technology (IT)
partner can quickly modify application forms, data fields, and
relationships and add new activities and objects without writing
a single line of code. This makes it easy to tailor Microsoft
CRM to suit your needs and fit your business like a glove. You’ll
also find a number of elegant workflow innovations that speed
use, including next-step suggestions and automatic task assignment.
Microsoft CRM also includes capabilities such as:
Microsoft CRM不但可以在不造成打擾的情況下進入您僱員的生活，它也很容易適應您現有業務流程和工序。您或您的資訊科技（IT）夥伴可以快捷地修改申請表格、資料欄位以及相互關係，並且在無需編寫任何編碼的情況下添加新的活動和物件。這樣便可以輕鬆地對Microsoft
CRM進行度身訂做，從而符合您的要求，滿足您業務所需。您也將發現眾多精細的流程革新，它們可以加快使用速度，包括下一步驟建議以及自動任務指派。Microsoft
CRM也包括以下功能：
M makes it easy to build customer or lead lists, create targeted
marketing campaigns, track the progress of those campaigns, and
follow up on campaigns.
使用Microsoft CRM可以輕鬆地建立客戶或潛在機會表，創造有針對性的行銷計畫，跟蹤這些計畫的進度以及對計畫進行後續跟進。
Allows marketers and salespeople to send out e-mail blasts to
targeted lists and track response.
使行銷及銷售人員可以根據目標名單發出電子郵件並跟蹤回應。
Allows you to centrally manage all aspects of a service request,
from logging and dispatching to tracking and follow-up.
使您可以集中管理維護要求的各個方面，從日誌記錄和調度到跟蹤和跟進。
Add custom objects and activities, designing custom views for
different users, and building business logic into the CRM so that
Microsoft CRM automates repetitive tasks, tells users next steps,
sends e-mails, and raises alerts for open items—nothing falls
through the cracks, giving your customers a better experience.
添加定制的物件和活動，對不同使用者設計定制的檢視介面，將業務邏輯關係建立到CRM裏，以便讓Microsoft CRM自動執行重複的任務，向使用者提示下一步驟，發送電子郵件並且對已打開的項目發出警報—萬無一失，帶給您客戶更佳的體驗。
Enables managers to easily see how your business is doing—CRM
data can be transferred into Microsoft Excel for analysis or into
Microsoft SharePoint Portal Server for updating executive dashboards
or collaborating on customer-related documents.
使管理層可以輕鬆瞭解您業務的進展—CRM資料可被轉換為Microsoft Excel格式以便分析，或者轉換為Microsoft
SharePoint Portal Server格式以便更新管理儀錶板，或者與客戶相關的檔相融合。
Microsoft CRM works the way your IT staff wants it to because
it’s based on proven, industry-standard Microsoft technology that’s
easy to learn and work with. You’ll enjoy a rapid, low-cost deployment;
low support costs; and easy scalability as your business grows.
IT-friendly features include:
Microsoft CRM按照您IT員工要求的方式運作，因為它是根據有效的企業標準級Microsoft技術開發，而且易於掌握，方便操作。該軟體可快速部署，成本低廉；支援成本低廉；隨著您業務的成長可以輕鬆擴展。IT親和性特色包括：
Modify forms, data fields, and information relationships so that
users can get the customized information they need.
修改表格、資料欄位以及資訊關係，以便令使用者按照需要獲得特定的資訊。
D iagnostic tools that reduce setup time and help ensure a successful
deployment of Microsoft CRM.
提供診斷工具以便減少安裝時間以及確保成功部署Microsoft CRM。
A cross large volumes of customer data that help users find the
information they need.
覆蓋大量客戶資料協助使用者找到所需資訊。
Step-by-step Microsoft Exchange Connector Deployment Wizard that
simplifies Microsoft CRM integration with Microsoft Exchange and
Outlook.
逐步執行Microsoft Exchange Connector Deployment Wizard，簡化Microsoft
CRM與Microsoft Exchange和Outlook的整合過程。
Connectivity to external data sources that gives users access
to relevant information.
可連接內部資料源，令使用者得以存取相關資訊。
Centralized and give the IT staff the right information to manage
a CRM system.
集中管理，並向IT職員提供正確的資訊以便管理CRM系統。
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or contact us at 2388
9600
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2388 9600
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